Our Solutions

Frequently Asked Questions
What is an independent financial advisory firm?

For independent financial advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word independent – as Financial Alliance does – must fulfil the conditions laid down by the Monetary Authority of Singapore (MAS) at all times.


What does a financial advisory firm being independent benefit me as a consumer?

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm. By being independent, we offer impartial financial advice in clients' interests instead of biased advice influenced by partners' sales quotas or commissions.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

Is an IFA firm one that offers products from multiple product providers?

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”. In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

Tap Into our expertise or work with us for our solutions
Health Insurance
Investment Opportunities
Estate Planning